12/15/2023 0 Comments Good linked in headline non profitIf you don’t update the LinkedIn headline, LinkedIn will pull your most recent job title and company from the Experience section. One of the biggest branding mistakes people make at the executive level, is not updating the LinkedIn headline. What happens if you don’t edit your LinkedIn headline? Therefore, it’s important to spend some time getting it absolutely right. While the headline is fairly easy to create, it can just as easily be overlooked. Because there are fewer executive roles than mid or early career roles available at each company, the competition is much stiffer once you hit this career level. This statement will determine how you are perceived by hiring managers and recruiters at this critical stage in your career. The headline should summarize your entire professional brand in just a few characters. Your LinkedIn headline communicates who you are, what you do and whether or not you have potential to be the best person for the job. In a day and age where we can communicate a mouthful via one tweet, the impact of this small profile part shouldn’t come as a surprise. You might be wondering how a simple one-liner can be so powerful. What your executive LinkedIn headline communicates in under 5 seconds If you need some more executive branding tips, check out this blog post on executive resume writing. Only if your executive headline and photo are compelling, will recruiters click into your profile to learn more. Therefore, you can’t afford to get your executive headline wrong. Therefore you can’t afford to miss out on the few seconds they spend skimming LinkedIn candidate lists. Executive recruiters work fast to find executive talent. As a former executive recruiter I can absolutely confirm this. Similar to the 6-second resume scan, recruiters will only skim the list of candidates in search of the right one. Recruiters and hiring managers search the same way. If someone doesn’t have a profile picture, you likely don’t even give that profile a second thought. You are likely spending less than a few seconds scanning each person’s headline. When you’re quickly skimming your search results, do you spend a whole lot of time clicking into every profile and learning more? No. If you think about how you search for other people, this will make more sense. These two profile parts are your first impression whenever your profile appears in searches. Why? Because they are the only profile parts someone will see when scrolling through a list of LinkedIn search results. The LinkedIn photo and headline are the two most important profile parts for executives. Why your executive LinkedIn headline is so important for standing out Without this piece, you are doomed to be passed over for great executive opportunities. The LinkedIn headline is one of those branding pieces where you should spend time getting it absolutely right. So why bother? This is the wrong approach to take when it comes to executive LinkedIn branding. Because you know your value, you may think that a LinkedIn headline is just another branding gimmick. You’ve spent your entire career advancing up the career ladder and honing your leadership abilities. Why the LinkedIn headline is critical for accomplished executivesĪs an accomplished executive, you know your worth and the value you can bring to an employer. If your LinkedIn headline isn’t capturing recruiter attention at first glance, you are most definitely missing out on valuable executive job opportunities. In this blog post, we’ll explain why your LinkedIn headline is so important and how to fully optimize your executive LinkedIn headline to create a stellar first impression. Considering executive recruiters are constantly on the hunt, you’ll need a headline that immediately conveys your executive value. A branded LinkedIn headline is one of the most important branding tools for executives hoping to stand out.
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